So I understand the use of this competitive intelligence in data gathering and how it relates to statistics however I'm struggling with it's application to the educational field. I feel that post-secondary education may have more stake in that type of data analysis as there are ever more options for students and it would be interesting to see what keywords and search terms are resulting in hits to a big name school - say UW Madison for instance. Other schools both in and out of Wisconsin could use that type of information to gear their websites to garner more of the market.
However, I still have issue when it comes to applying this weeks material to my position in the educational field. The potential for applying this type of mainstream data analysis would no doubt prove useful in a world where the new mantra is "making data driven decisions" but until the platform exists - HitWise for education per se - this weeks exercises proved interesting but not really applicable.
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I agree, Ann. I am glad for the knowledge obtained, yet somehow a bit frustrated with the lack of practical application. Surveying is obviously important in education, but I can't see how, as an educator, I can use this sort of data. I had a real hard time with the role-playing part of the role-playing assignment.
ReplyDeleteWhile I agree that this material is, thankfully, not directly applicable to most of education, it is good for us to know about, and schools, especially higher ed and privates at all levels, have had to become marketers.
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